Jul. 18, 2011 at 12:01pm with 14 notes
design language
Entry for a competition to rethink the food label. My main gripe with the current label design is that it assumes you will remember the percentages of nutrients you eat throughout an entire day. This design attempts to show percentages per meal (with three meals a day) to make a food’s value more clear. To demonstrate, which value seems like a healthier percentage of calories: 40% daily value or 120% meal value? They are the same, but 40% daily value doesn’t seem as that bad. Other entries in this competition can be seen here.

Entry for a competition to rethink the food label. My main gripe with the current label design is that it assumes you will remember the percentages of nutrients you eat throughout an entire day. This design attempts to show percentages per meal (with three meals a day) to make a food’s value more clear. To demonstrate, which value seems like a healthier percentage of calories: 40% daily value or 120% meal value? They are the same, but 40% daily value doesn’t seem as that bad. Other entries in this competition can be seen here.

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